Marketing Strategy Goals and Objectives

Marketing Strategy Goals and Objectives Our company seeks to become successful in the ice cream business. The company targets to develop a unique set of goals and objectives that will make it a leading player in the market. The company plans to improve the lifestyles of its targeted consumers through training and awareness. This will encourage the consumers to embrace the best health practices.Advertising We will write a custom essay sample on Marketing Strategy: Goals and Objectives specifically for you for only $16.05 $11/page Learn More By so doing, the company will encourage its customers to embrace the best lifestyles. This discussion presents the company’s objectives and goals.  The first goal is to provide high-quality products to its customers. There are various aspects used to describe a â€Å"high-quality† product. To begin with, the ice creams marketed by the company will provide a new image to the consumers. The company will achieve this goal using proper promotional st rategies. The company will sensitize the customers about the quality of its products thus making its business successful. The quality of any given product plays a significant role towards its success in the market. The second goal is to change the people’s attitude about ice cream and similar products. It is agreeable that many people in different societies consider ice cream as a bad product because it affects human health. The company targets to use awareness strategies and training procedures in order to change the people’s views about the products. The company’s marketing strategy will be successful after changing the people’s perception about ice cream. The third goal is to increase the company’s brand equity. Brand equity is what determines the success of a product in the market. Companies with the best brand equities find it easier to succeed after introducing new services or products in a given market. Our company also seeks to change the i mage of its ice cream trucks and products. The approach will make it possible for the company to become profitable. This will be a critical approach towards a successful marketing strategy.  The other important goal is to re-invent the mobile ice cream industry. Many people today do not understand or embrace the nature of the â€Å"mobile† ice cream industry. That being the case, the company will present new ideas and strategies that will encourage more people to purchase the products. The strategy will make the company’s business successful.  The other important objective is to embrace the idea of corporate social responsibility (CSR). Corporate social responsibility is an important practice that helps businesses realize their potentials by providing adequate support to different communities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It will also be necess ary to produce healthy products. The company will encourage the people to conserve the environment in order to promote sustainability.  The company will also focus on the best ways to produce unique products that are acceptable in the society. This goal will make it easier for our company to diversify its â€Å"ice creams† thus becoming successful in the business. The company will produce new flavors in order to address the changing needs of the customers.  The above goals and objectives will help the company focus on its goals and eventually become successful. The ice creams will fulfill the needs of the customers. The other goal is to embrace the best business practices in the industry. The approach will ensure the business engages in a competitive business. The company will also involve its employees and stakeholders in the decision-making process. Such practices and goals will definitely make the company successful.