Marketing Strategy Goals and Objectives

Marketing Strategy Goals and Objectives Our company seeks to become successful in the ice cream business. The company targets to develop a unique set of goals and objectives that will make it a leading player in the market. The company plans to improve the lifestyles of its targeted consumers through training and awareness. This will encourage the consumers to embrace the best health practices.Advertising We will write a custom essay sample on Marketing Strategy: Goals and Objectives specifically for you for only $16.05 $11/page Learn More By so doing, the company will encourage its customers to embrace the best lifestyles. This discussion presents the company’s objectives and goals.  The first goal is to provide high-quality products to its customers. There are various aspects used to describe a â€Å"high-quality† product. To begin with, the ice creams marketed by the company will provide a new image to the consumers. The company will achieve this goal using proper promotional st rategies. The company will sensitize the customers about the quality of its products thus making its business successful. The quality of any given product plays a significant role towards its success in the market. The second goal is to change the people’s attitude about ice cream and similar products. It is agreeable that many people in different societies consider ice cream as a bad product because it affects human health. The company targets to use awareness strategies and training procedures in order to change the people’s views about the products. The company’s marketing strategy will be successful after changing the people’s perception about ice cream. The third goal is to increase the company’s brand equity. Brand equity is what determines the success of a product in the market. Companies with the best brand equities find it easier to succeed after introducing new services or products in a given market. Our company also seeks to change the i mage of its ice cream trucks and products. The approach will make it possible for the company to become profitable. This will be a critical approach towards a successful marketing strategy.  The other important goal is to re-invent the mobile ice cream industry. Many people today do not understand or embrace the nature of the â€Å"mobile† ice cream industry. That being the case, the company will present new ideas and strategies that will encourage more people to purchase the products. The strategy will make the company’s business successful.  The other important objective is to embrace the idea of corporate social responsibility (CSR). Corporate social responsibility is an important practice that helps businesses realize their potentials by providing adequate support to different communities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It will also be necess ary to produce healthy products. The company will encourage the people to conserve the environment in order to promote sustainability.  The company will also focus on the best ways to produce unique products that are acceptable in the society. This goal will make it easier for our company to diversify its â€Å"ice creams† thus becoming successful in the business. The company will produce new flavors in order to address the changing needs of the customers.  The above goals and objectives will help the company focus on its goals and eventually become successful. The ice creams will fulfill the needs of the customers. The other goal is to embrace the best business practices in the industry. The approach will ensure the business engages in a competitive business. The company will also involve its employees and stakeholders in the decision-making process. Such practices and goals will definitely make the company successful.

Does Affordable Housing on Exception Sites impact on making rural Essay

Does Affordable Housing on Exception Sites impact on making rural villages sustainable or unsustainable - Essay Example Simply an approximate ten percent of the homes within rural segments are communal housing for rent, in contrast to the twenty percent within urban communities (odpm.com) The various Housing Corporations and partnerships, like the Chichester District, and the CDC in West Sussex aims to make certain that all and sundry have an occasion of a respectable home which they can manage to pay for, as well as to guarantee a sustainable local society within the several villages inside the principally agricultural district, by way of a high percentage of aged population is dedicated to helping deal with the housing requirement within rural regions moreover this help invigorated the rural strategy which is premeditated to notify as well as support this vocation. The one and only resolution specific strategy, was majorly inaugurated within the year 2001 and ever since then has been accountable for a spotlight on rural requirements as well as a intensification within our rural housing programme, which has more than amplified ever since the strategy was primarily pioneered. Throughout the National Affordable Housing Programme for the year 2004 till 2008, all the housing associations are offering supplementary new 5,500 fresh homes for the rent as well as low cost home possession within rural regions. The additional Regiona... At the grassland roots, associations have counterfeit the joint ventures with rural community councils, land holders as well as local communities to recognize the regional requirements as well as to mark the assets to convene with them (odpm.com). The outgrowth of these corporations are innovative housing association schemes within a lot of England's marketplace towns, villages as well as hamlets including minor proposals that make it potential, for instance, for the sons as well as the daughters of the rural communities to donate to their vivacity as well as their sustainability. This approach is premeditated to carry on as well as perk up their workings inside the rural regions moreover concentrates on: - forming as well as supporting the joint ventures to distribute a lot more reasonably priced housing for rent out as well as reasonably priced residence ownership in rural areas; sustaining and making the best use of the existing affordable housing in rural areas; - forming sustainable rural societies, skirmishing social prohibiting, as well as dealing with discrete shortcoming within rural regions; - looking for ground-breaking ways of escalating the supply of terra firma for rural housing at the same time as shielding the veracity of the landscape; - sustaining as well as encouraging stumpy cost home rights inside rural regions with suitable defense to make certain a supply of reasonably priced housing within the near future; - also, endorsing and encouraging a good quality design in addition to the utilization of locally resourced materials within housing association systems; and - making sure that all the homes are constructed within

Marketing plan Essay Example | Topics and Well Written Essays - 2500 words

Marketing plan - Essay Example In the year 2000, there were 26.7 million visitors from different parts of US and 899000 foreign visitors. So the tourism industry has great potential in Arizona. There are a lot of places of tourist attraction in Arizona such as the 22 monuments and national parks (Grand Canyon National Park is the most popular park). There are specifically 14 state parks that are able to attract a million visitors each year. There are many camping sites on both private and public, ranches and farms (majorly in Tucson and Wickenburg). Navaho and Hopi are ideal places for shopping and sight seeing. The Salt River Lake is very ideal for boating while the red rock country of Sedona is unique in its own ways (ArizonaTourism). Because of the high potential of the tourism business, the business that I started a hotel called Tourist’s Paradise in Phoenix in the state of Arizona. Marketing Objectives Tourist’s Paradise has a total of 350 rooms with ten rooms being suites (used majorly by newly wed couples). This hotel started off 5 years ago but still not many people are aware about it as this is reflected in the number of visitations in the past five years. It has all the attractions for a tourist or a vacationer such as a bar, swimming pool, tennis court and gym. The expected profits have not been achieved and hence the marketing plan will be developed to increase visitations by 15%, increase day and night stay by 10 % (because that is where most of our revenues lie) and to have at least 5% repeat customers each year. SWOT ANALYSIS Strengths Spacious rooms Swimming pool Gymnasium Tennis Court Bar 10 suites Weaknesses Initially when the hotel came into being, proper marketing was not done A lot of people are not aware of this grandiose hotel It is very difficult to reduce prices when the operating costs are so high Threats Phoenix already has a lot of luxurious hotels such as Comfort Inn Phoenix West. Econo Lodge Phoenix Airport and Days Inn Phoenix Metrocenter (Booking ). These are very successful and well established hotels so Tourist’s Paradise faces a lot of competition from these hotels that that can also afford to charge lower prices Phoenix Hotel is our toughest competitor as it has 500 rooms (fully air-conditioned) with baths and patio pools. Its exotic resort-like atmosphere is the biggest attraction for visitors. Similarly The Camelback Inn in Phoenix Arizona is the perfect inn to spend winter vacations at. It has been built in a manner such that the visitors can enjoy the Arizonian clear blue skies and still experience the desert effect in winters (Abey). With such outclass hotels and inns, there is a lot for us to worry about. We have to come up with a feature of hotel to convince customers that our hotel is also special in some way and delivering this claim is the greatest challenge in order to have repeat customers. Opportunities The number of tourists visiting Phoenix is a lot each year. 13 to 15 million people visit Phoenix e ach year (VisitPhoenix). This is a great opportunity that can be capitalized upon With good service provided to customers, there are chances that they might come to our hotel again. Target Markets Demographics: People between the ages of 20-50 are the main target market. However children are more than welcome with their parents. Since we cannot cut down our costs, we cannot charge lower prices. So we are looking for people for an annual income of $20,000 or more. Our

Air pollution in large modern cities Essay Example for Free

Air pollution in large modern cities Essay Pollution can be referred to as the scourge of the 21st century. Its effects are felt by the whole world both in the developed and developing countries. The greatest contributor to air pollution is emissions from cars that use fossil fuels. One way of ensuring that motor vehicles reduce the impact of air pollution, is the use of cars that draw on clean fuels for instance bio diesel and ethanol or by use of electric cars. Another way is by use of public transport. Public transport can reduce tremendously the amount of air pollution emitted when people drive in their personal vehicles. In this discussion, I’ll highlight the advantages that come with the use of public transport over personal means in relation to air pollution (David. 2010). Most of the personal cars used in our roads are not fuel efficient. Therefore they contributed greatly to pollution through exhaust emissions. To reduce this, there is need to trim down the number of private cars in our roads. Driving personal cars to work is a mistake that has both health and economic consequences for all the people living in this planet. It has been found out that the greatest contribution an average citizen can make towards air pollution is by driving a car. Thus by use of public transport, the overall air pollution emanating from the many personal vehicles can be reduced when the same number of people use public means (David. 2010). Therefore driving less can contribute positively towards reduced global pollution. In order to achieve this, there is need to improve the public transport in major cities around the world. For instance, introduction of electric trains as a public means can effectively reduce air pollution. This means is fast and environmental friendly and should be adopted by all governments as a measure to curb air pollution from personal vehicles. If implemented, it can act as an incentive towards more people using public transport as a means of commuting (David. 2010). In conclusion, the use of public means of transport is the more immediate solution to the problem of air pollution. But this should be accompanied by efficient modes of public transport. For instance, introduction of electric trains as a means of transport in many countries can greatly reduce pollution. Other modes that are pollutant free should be encouraged as much as possible to minimize air pollution from burning fuels. Car pooling can also be utilized and encouraged through giving priority to car pools. List of reference: David, D. Kemp. (2010). Exploring environmental issues: an integrated approach. New York: SAGE.

Universality of Death of a Salesman :: Arthur Miller

Death of a Salesman's universality comes from its fundamental themes and ideas which will adhere to place and time period it is. They have the ability to connect with such a universal audience because they take into account human nature. We, as readers or viewers, of the play can connect with the concepts presented because they are part of our everyday lives. Let's start off with one of the major themes in the play, which is the pursuit of a dream. For Willy Loman, it is the American dream. His false notion of this dream, which he believes with firm conviction, if you are "well liked" and "personally attractive" you will do well in business and life. The American dream is something that can be pursued, but not the way Willy perceived it. For example, Chris Gardner, the successful owner of stock brokerage, went from being a homeless man sometimes sleeping in public bathrooms to opening becoming a multimillionaire. His rags to riches story, like many others, show hard work and dedicati on can help you achieve your goals. Thousands of people come into the U.S. each year, many of them with the hope of building a better life in the "land of opportunity." Dreams can vary. We all have dreams because we want to achieve more so we can have a better life, whether it is in terms of wealth, health, family, or happiness. However, even with dreams and achievements, we may not always be able to get what we desire. Willy Loman was unable to see this. Even with defeat staring at him, his denial as well as his inability to face it, blinded him from accepting the truth. Another thing that makes this play timeless is the idea that, regardless of who we are, each one of us is a salesman and we will continue to be salesman. For example, teachers sell their beliefs and ideas to their students. People aspiring for a job sell themselves to the employers. The same thing goes when applying for colleges or when finding a mate. So, in that sense, we have a little bit of Willy Loman in us making this connection we can relate to him and hope not to make his mistakes. Death of a Salesman is just as significant in this time period as it was in 1949 is because a common man is trying to make it in his world.

The English Language and Its Impact on Identities of Multilingual Malaysian Undergraduates

The English Language And Its Impact On Identities Of Multilingual Malaysian Undergraduates By Lee, Su Kim, Lee, King Siong, Wong, Fook Fei and Azizah Ya’acob Lee Su Kim is an associate Professor at the School of Language Studies and Linguistics, UKM. Lee King Siong, a senior lecturer with the School of Language Studies and Linguistics, Wong Fook Fei is a senior lecturer at the School of Language Studies and Linguistics, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia.Azizah Yaacob is a lecturer at the School of Language Studies and Linguistics, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia. Article Summary In this paper, the author explored an investigation in selected private and public universities to find out the impact of english on the identities of young Malaysian undergraduates in selected private and public universities in Malaysia. The author wanted to explore on a larger scale the role of English in the identity c onstruction of a younger Malaysian cohort from both public and private universities.The researcher chose from both public and private universities consists of 20 Malaysian undergraduates, in their early 20's till mid 20's . They were from different races(Malay Chinese, Indian s and Singhalese), different family backgrounds, different learning experiences and different everyday experiences when using english. Out of the 20 undergraduates, seven were Malays, eight were Chinese, four were Indians and one was Singhalese. There were four males and sixteen females. Twelve undergraduates were from public universities and eight were from the private universities. re from different families, races, backgrounds, and experiences were involved in the study. Based on the analysis of the data, it suggests that for a significant number of the respondents, English can quite easily be considered the dominant language in all domains. In most cases, English has empowered its users as it has opened up their world and in some cases has improved their self-esteem, improved their social status, and made them appear more knowledgeable. Critical reflection The organization of the article was easy to understand as it follows step by step.For instance. At the beginning of the paper, the author gave us a brief and simple abstract, it helped us to get the gist of the study. This article falls under the linguistic category of language and identity. Basically, this article discusses about the impact of English on the identities of young Malaysian undergraduates in selected private and public universities in Malaysia. The author focuses on how different multilingual and the impact of english language in constructing their identity and everyday negotiation.The article firstly explained the concept of identity especially in a multilingual society. The author stated that identity construction is an on-going process and is influenced by many factors. In Malaysia context, where its is a multiling ual country, involves the formation of bicultural identities, where the self defined by local meanings and more traditional practices is maintained alongside a self defined by global culture (Arnett, 2002). As such, a learner must not dispute its ‘imposed identity but to preserve its ethnic identity.Next, the author introduces the concept of othering The concept of â€Å"othering† refers to the practice of comparing ourselves to others and at the same time distancing ourselves from them (Palfreyman, 2005) The article is written based on a study done by one of the authors, related to the impact of English on the identities of young Malaysians. This study is conducted based on the three research objectives which are mainly to identify the impact of English language on the identities of youngMalaysians as bilingual and multilingual speakers, to seek the empowerment of english language in globalized world and to address any threats of english language to their cultural iden tities. The article is guided based on these four important research questions: In what ways does English affect the identities of young adults in Malaysia as bilingual/multilingual speakers? 2. How does English empower young Malaysians in this globalized world? 3. Is English viewed as a threat to their cultural identity?In what ways does English affect or marginalize local languages and local identities? The authors state that the study is done a qualitative method. Data was obtained from interviews with from mature undergraduates from the second or final year because the author believe that these students were able to give more mature reflections on the issue. The interviews were semi-structured and Carspecken’s (1996) critical ethnography interviewing techniques were applied. The data were taped ad the collected data were transcribed.The finding of this research proves 3 dominant themes that emerges form the analysis of the case studies, which are Multilingualism with Engl ish emerging as the dominant language, how English is viewed as a pragmatic language and a language of empowerment and the varying degrees of ‘Othering’. For the first dominant themes, half of the respondents reported that they are far more comfortable in using English than any other language in their daily lives. This dominant themes are substantiate with a few reasons. Firstly is he use of english language as the main language at home regardless whether they are Malay, Chinese and Malay.Secondly, most of the respondents have at least a parents who are english educated and they have been using the english language since an early age and their parents have been encourage them to use english when they were young. Thirdly, most of the respondents went to a school where they mixed around with other children from english speaking homes. Lastly, the english-speaking social environment gives them ample opportunities to use english to socialize with their friends who are also english speaking. The second dominant themes the author suggested is english is viewed as a pragmatic language and a language of empowerment.Some of the respondents stated that speaking english is viewed as intellectually superior and more knowledgeable. Some Malay respondents too agree that speaking english elevated their status in the eyes of some people. Speaking english too is seen as an ego-boosting for some of the respondents. When some of the respondents regard speaking english a a mechanism for them that opens up a window to another world and enables them to share differences in world views, another group of respondents feels that english has a modernizing influence and it helps them to develop a sense of confidence in themselves.Additionally, the last dominant themes from the finding is the varying degrees of othering and this depends on ones fluency in the other languages. Some Chinese respondents who are not fluent in english will try to improve themselves in their langua ge to make sure they are accepted and to close any barrier between the mandarin speaking and the English speaking. Others, feels that as compared to Malay-centric, Tamil-centric and Mandarin-centric, there are difference in thinking, attitude and behaviors between the english ones.For instance, the english speaking are more vocal and more optimistic whereas the Mandarin speaking are more cautious. From the findings too, the data suggested that the respondents experienced a mild ways instances of orthering. They are often perceived as trying to show off, proud and others. It appears that the multilingual speakers are the one being orthered by those who do not have the same spoken proficiency in english. Referring to the second research question, the authors would like to identify how english language empowers young Malaysian is the globalized world.From the findings, it is proven that english empowers young Malaysian socially. They use english everyday in their daily lives their self -esteem and how they are perceived in the society are the factors that encourage them to use english in their lives. Although some may perceived them differently, in this globalized world, english is seen as a tool that empowers every aspect in their lives. This article states that English evidently a plays a dominance factor in their identity negotiations. Majority of the respondents admitted english as the dominant language in their daily lives.Though some of the respondents are bilingual or multilingual, english is not use just for communication purposes instead it has become their first language. The respondents to acknowledged that being competent in english give them a positive position socially. They are aware that proficiency in english is valued bot academically and socially. People around them perceived them differently and they receive better respect. As a result the respondents are more confident in perceiving themselves.Not only that, it is found that the respondents be lieved the knowledge of english played a part in making them more â€Å"open-minded† taking on more neutral views towards values that are perceived to be markers of cultural identity. Additionally, some respondents english is a tool that allows them to communicate more directly. In other words the knowledge of english contributed towards a more reflective and critical outlook towards the culture of the respondents. This article also suggests that there are differences in those who are proficient in english and those who are proficient in the ethnic language.Those who are less competent in english are perceived as â€Å"more closed up† and ethnocentric and those who are more proficient in the ethnic language thought them to be â€Å"arrogant†, â€Å"showing off†, and â€Å"mat salleh celup †. these are similar in Lee Su Kim study where both Malay and non Malay respondents who are more proficient in english are perceived as â€Å"boastful † an d â€Å"Westernized† by their peers who are more proficient in the ethnic language. Moreover, there were some similarities between this article and Lee Su Kim (2000 study.However there are some differences especially in the attitude towards english. In this study, the theme that features more prominently is the subjects’ awareness of the pragmatism and social advantage in being well-versed in English, along with the indication that a significant number of subjects amongst the 20 interviewed were found to be multilingual with English featuring as a dominant language. although orthering between english speaking and native speaking are evident, it doesn’t seem to factor as prominently as the resentments that were reported by the subjects in Lee Su Kim’s (2003) study.This may be due to the attitude towards english as english is pertinent international language of the world and they are accepting the language as a relevant too in their lives rather than a seco nd or foreign language. To conclude, the author agrees and found that to some of the respondents, english seem to be a dominant language in all domains. English too has empowered them in improving their self-confident, social status and made them appear more knowledgeable. That is why some respondents may prefer to use english in their daily lives than their own language.Not only that, as english is seen as a prominent language in the world nowadays, thus, this act as a factor for suing english more in their daily lives. Besides that english too does affect their social status in the society. People who use english is regard as someone who are knowledge and some may been intimidated by the english speaking people. In the beginning of the article, the authors mentioned that there is little research on how the use of english affects the identity of Malaysian speakers. it is hoped that i n future, more research will be done in finding the impact of english to the Malaysian society.The authors suggests a similar study on the impact of English on identity could be beneficially carried out in other areas of Malaysia, particularly East Malaysia for its rich and highly unique sociocultural composition. the author also suggests A study on the impact and roles of the English language in other traditionally ‘non-native speaker’ or ‘outer circle’ countries would also prove beneficial in contributing to the body of knowledge towards understanding the implications of the spread of English as the language of the world today.In my point of view, I found that this article is easy to read because the choices of word that the authors use are simple and understandable. Besides that, I think that the discussion of the findings also proven that english has becoming a dominant language in young Malaysian today. I especially like the discussion past as it discusses the findings and relate them to the reality of english in young Malaysian today. Based on what i have read, i found that some of the respondents' experiences re similar to mine. I believe that when using english, it helps to build my self-esteem and confidence socially. I too believe that when using english, I am being perceived differently by other people. Hence, I strongly believe that using english in my daily lives to makes me appear more knowledgeable and people do look highly on me. And because English has become global today, to have a competent knowledge of the language is seen as a useful key for opening many doors.I found that i learned a lot from this article, firstly is that it is such an eye opener for me as how young Malaysian and the society perceived one that is fluent in english. I take it as a motivation for me to improve myself to be better speaker of english and also to be a better language teacher for my students to make sure they too will be able to be a proficient speaker of english. However i believe that no matter how fluent one in english an how imp ortant english is in the society today and to the future society, it should not shape ones identity.

Consenting for Medical Negligence in India - 1785 Words

CONSENTING’ FOR ‘MEDICAL NEGLIGENCE’? â€Å"The context in which the duty of risk-disclosure arises is invariably the occasion for decision as to whether a particular treatment procedure is to be undertaken. To the physician, whose training enables a self- satisfying evaluation, the answer may seem clear, but it is the prerogative of the patient, not the physician, to determine for himself the direction in which his interests seem to lie. To enable the patient to chart his course understandably, some familiarity with the therapeutic alternatives and their hazards becomes essential....† I. INTRODUCTION All kind of medical treatment involves interference with the patient’s body. This interference can always be regarded as an assault, battery or false imprisonment. For example, battery is â€Å"application of force to person by another without lawful justification†. In one of the first cases on medical negligence Justice Cardozo held that â€Å"Every human being of adult years and sound mind has right to determine what should be done with his body; and a surgeon who performs an operation without his patient’s consent commits an assault for which he is liable in damages†. A doctor is required to care for his patient and explain what he intends to do. The Indian Penal Code, 1860 sets out a few specific examples underlining the necessity of this consent. Section 88 in the Chapter on General Exceptions provides exemption for the acts done in good faith for someone’s benefit. Section