Emerging Business Themes Essay Example | Topics and Well Written Essays - 2750 words

Emerging personal credit line Themes - Essay ExampleHowever, the brand has taken on some decay with evidence of human rights violations be committed in the factories that be supplying the product There is some evidence that these violations have occurred without Nike having created any attempts towards improvements on their own in order to increase their profits. While Nike promotes its goods under the brand mythology of good health, environmental awareness, and a sense of a social conscious, there has been a significant number of reports of human rights violations that subvert these representations. The Nike corporate website has a great amount of detailed information regarding codes of operation and codes of ethics that create an photograph of corporate and social responsibility. The following code of ethics is on the website, creating a specific structure in which social responsibility is promoted. Our code of ethics for employees is called Inside the Lines it defines the st andards of conduct we expect of all our employees. Every year, employees are required to verify that they have read and understand Inside the Lines. We contain a global toll-free Alertline for employees to report in confidence any suspected violations of the law or our code of ethics. Any report concerns around accounting, auditing or internal control are communicated to the Audit Committee of the Board. We expect our suppliers to share our standards and to operate in a legal and ethical manner. While Inside the Lines covers the behavior of Nike employees, our Nike Code of Conduct covers contractors who lying Nike-branded products. It directs them to respect the rights of their employees, and to provide them with a safe and healthy work environment.2 The framework that is provided by this code allows for a revelation about the intentions of the company to emerge, which is then countered by the actions that the company has made. As the company has taken returns of the global marke ting opportunities, it has also taken advantage of the lesser regulatory practices in aim, thus pose the company into a paradox against its own branding. While there have been a great numerous another(prenominal) advances in Nike towards behaviours that are more socially responsible, the company still has the shadow of irresponsibility on a global level, thus creating a taint on the brand. Sustainability There are a great many ports in which the word sustainability can be used towards creating socially responsible organizations. Environmental sustainability is sensation of the most ways in which sustainability can be defined. As well, social responsibility in the way in which employees are treated, the issues of human rights made a priority within an organization, is another way in which sustainability is achieved. According to Bitsch, Social sustainability is typically broadly defined to include human rights and social injustice, corporate governance, and labour rights and tr eatment.3 Furthermore, a business is responsible to keep up on the latest interpretations of human rights and to rive to keeping safe and secure those workers who are under their management.4 Nike has had serious issues regarding violations of human rights issues and more so concerning violating the tonicity of correcting those issues. In Bulgarian factories, when serious human rights