The Pizza Industry Essay Example for Free

The pizza pie Industry EssayStrengths ? pizza is a food item loved and consumed by majority of the people in the world. This is proved by the figures shown in the slides before. ? pizza outlets provide good taste, quality products with qualified staff, good atmosphere and hygienic environment. want level of staff stays high which make the pizzerias more prosperous. Weaknesses ? The pizza pie outlets provide less dictate of products and they atomic bout 18 usu entirelyy high priced omit for some other reasonable alternatives. In the Indian context, except for some new variants, they focus more on Western taste instead of Eastern. Opportunities ? New markets open fire be explored and new opportunities screw be sought. Diversification of products can increase their market share. They can down their prices because of more resources. They could also incorporate other service models in their structure. Thr haves ? New entrants in the market can affect their market share. ? Ot her local restaurants can affect their market share by providing pizzas with reject price. ? Pizza Hut Founded in 1958. Parent Company Yum Brands. Pizza Hut Bistro Pizza Hut transmit and The Hut ? Place 12,500 restaurants across 91 countries.147 stores across 35 cities in India Mostly in higher(prenominal) income zone ? Products ? monetary value Range 65 485 Coupon worldwide and gift cards in real countries Pan 4 on the whole ? Promotion C. H. A. M. P. S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) 3F? s ( Fun, Friendly and Familiar) Sponsored spur to the Future II MySpace Ted labor Endorsed by Lara Dutta. Pizza Hut BCG Matrix 1)P? Zone, from Calzone Garlic Cheese popsicle 2)The Pan Pizza 3)Thin n Crispy 4)Dipping Strips ? Pizza Hut organise Markets ? Target audience is basically anyone and everyone who loves to eat pizzas.Age group of 12 to 30. Pizza has long been targeted to families, because of its ambience and the environment it offers in all its outlets. ? ? Ad Campaigns ? ? ? ? ? ? ? First Ad about sharing Australia 1980? s Welcome Back? campaign Mexico The tomato plant sauce dip along with the pizza The Great Indian Treat? Full Punjabi? Roped in Ringo Starr for the campaign Pizza hut in the iphone ? Papa Johns Proven, streamlined operating system. World-class enfranchisement support and business consulting ? Place 3,400 restaurants worldwide Papa Johns is in all 50 states of US and close to 40 international markets. extravagantly Income zone ?Products 4 different size of Pizza 24 Types of Pizza 6 Types of Starters 3 Types of pasta 4 Types of Salads ? Price Range 85 495 Offers and coupons ? Promotion Online merchandising B2B wide awake Marketing CEO in advertisement battalion Are Priority Always ? Dominos Pizza Founded in 1960. Entered India in 1996. 8500 outlets across 55 countries. 250 outlets in India USP- Quick Home delivery ? Products Pizza (Available in 3 sizes and various tastes ) Garlic Bread Pasta Veg calojne chicken wings Sandwiches desserts ? Price Price Range- Rs 35 to Rs 430.Barbell Strategy of Pricing Various combo offers ? Place 256 outlets in India all(prenominal) major cities of India placed in Malls and Posh areas Outlets strategically placed to serve the home delivery in 30 proceedings Four outlets in Ahmedabad Focus on Home delivery ? Promotion Initially focused their ad strategy on banners, hoardings . Hungry Kya campaign Tie up with MTNL Hunger Helpline Database based direct send strategy. Localized taste 30 legal proceeding home delivery. Online Orders. Advertisement by celebrities ? Domino? s Target audience ? Target Audience ?Consumers who belong to the age group of 14 35 years ? People who love fast food and have been exposed to the western style of eating ? People who are upwardly mobile and on-the-go Ad Campaigns ? 1989 One call does it all? Delivery in 30 minutes ? ? Pizzamania? Chinese Pizza Fun meal 45 /- ? ? Most popular Pizza Outlet in Ahmedabad Started in 1999 in Ahmedabad By Sankalp Group of Restaurants Presence in Rajasthan and Gujarat USP- Unlimited Buffet Focus on American Taste of Pizza ? Products Soups Pizza (available in 3 sizes and variety of tastes) Garlic Bread Salad ( 34 types of salad) Deserts?Price Price for Pizza ranges from Rs 60 to Rs 335 Differential pricing for Unlimited Buffet at Rs 99. Strategy focuses on high volume of sales at low margin. Various combo offers called Meal Deals ? Place rigid in 7 cities of Gujarat and Rajasthan. Total number of outlets 9 3 outlets in Ahmedabad. Located at Posh areas of cities. Express outlets at Maninagar ? Promotion Unlimited Buffet in lunch and dinner party is a big hit. Design your own pizza. Ambience based on American theme. Increasing the number of outlets. Free home delivery. Kids Birthday Party Offer. More Variety of Food.? One special mention from Tanzania ? Marketing through blogs http//vishalacharya. wordpress. com ? Business to a range of other products ? Emerging Players ? Papa John? s Pizza Express ? ? Vieira Pizza California Pizza Kitchen Largento? s Pizza. ? ? ? California Pizza Kitchen A casual eat chain with 252 restaurants Signed franchise agreements with two partners It expects to open a minimum of 15 restaurants Premium restaurants targeting High End Customers It has 27 existing restaurants around the globe This Los Angeles-based chain is known for its unconventional menu items ?E-Pizza ? It pull up stakes be placed in the food and entertainment business. Triangle shaped pizza kid? s meal called the E-Meal Custom line of distinguishable Mini Coopers delivering pizzas and movies ? ? ? Additional data Frequency for Pizza deciding factor for Pizza 6% 16% 12% 10% 21% Every two weeks one time a month 51% Once two month Once three month 17% 8% 4% 8% Cost Quality of Pizza Quality of Service 47% find Location/proximity Brand Ambience ? Additional data Preferred Complimentary With Piz za 0% 16% 14% Ice cream Cold drink Salad 70% Other 10% 0% 21% 57% 8% Preferred Outlet 4% Pizza hut.Uncle Sams Dominos Papa jones US Pizza No specific ? Interesting Facts ? Americans eat approximately 100 acres of pizza each DAY, or about 350 slices per second. There are approximately 69,000 pizzerias in the United States. Pizzerias represent 17% of all restaurants. (Source Food Industry News) Pizza accounts for more that 10% of all foodservice sales. (Source Food Industry News. ) 93% of Americans eat AT LEAST one pizza per month. (Source Bolla Wines. ) 66. 66% of Americans order pizza for a casual level with friends. (Source Bolla Wines. ) ? ? ? ? ? ?Interesting Facts? Each man, woman and child in America eats and average of 46 slices, (23 pounds), of pizza per year. (Source Packaged Facts, New York. ) Italian food ranks as the most popular ethnic food in America. (Source National Restaurant Association. ) A study done by a U. S. Department of Agriculture mathematical statistician and home economist found that in a three-day survey period, 42% of children between the ages of 6 and 11 had eaten pizza. (Source Smithsonian Magazine. )94% of the population of the U. S. eats pizza. (Source Parade Magazine. ) ? ? ? ?Link to see pizzerias around the world http//www. business. com/directory/f ood_and_beverage/restaurants_and_ foodservice/restaurant_chains/pizza/ ?References Industry Facts. Retrieved sumptuous 8, 2009, from Wikipedia http//pizzaware. com/facts. htm Advertisements of other brands. Retrieved lofty 8, 2009, from Wikipedia http//www. pmq. com/index. php Pizza. Retrieved August 8, 2009, from Wikipedia http//en. wikipedia. org/wiki/Pizza History of Pizza. Retrieved August 8, 2009, from Wikipedia http//en. wikipedia. org/wiki/History_of_pizza Pizza. Retrieved August 8, 2009, from All Facebook Interview http//www.allfacebook. com/2009/02/pizza-hut-facebook/ Pizza Hut from Wikipedia http//en. wikipedia. org/wiki/Pizza_Hut Pizza Hut Celebrates Successful Deli very to Space from space. com http//www. space. com/news/spacestation/space_pizza_010522. hypertext markup language Papa Johns www. papajohnsindia. com Pizza Hut www. pizzahut. co. in Papa Johns Pizza from Wikipedia http//en. wikipedia. org/wiki/Papa_John%27s_Pizza ? References Industry Facts. Retrieved August 18, 2009, from Wikipedia http//pizzaware. com/facts. htm, http//www. pizzamarketplace. com/ Advertisements of other brands.Retrieved August 18, 2009, from Wikipedia http//www. franchisedirect. com/foodfranchises/pizzafranchises Pizza. Retrieved August 18, 2009, from Wikipedia http//en. wikipedia. org/wiki/Pizza Current scenario of The Pizza Industry . Retrieved August 18, 2009, from http//www. pizzatoday. com/ Pizza references and updates. Retrieved August 18, 2009, from http//ask. reference. com/information/Food_and_Drinks/Pizza-Industry Snapshot of the Pizza Industry. Retrieved August 18, 2009, from http//www. franchisedirect. com/foodfranchises/pizzafranchises/ Time to go a nd grab a bite